Aspire4Business Academy

More and more businesses are delivering their services online and working remotely. Many converted their physical classes, consultations, training and support to online virtual services during recent times, enforced by lockdown. This transition helped them to continue their business and interact with their clients in a new way. They discovered the benefits and efficiencies that it brings:

• lowering expenses and overheads
• ability to help more clients
• work with clients anywhere in the world

They now want to continue doing it.

However, it’s also brings with it a greater challenge to stand out! Barriers that were created by locality and providing services physically have been significantly reduced by this move to virtual delivery of services.

One of the core reasons brand messaging (whether campaigns, ads, posts etc) can fail is that the message is too broad. It’s trying to communicate with too many people and likely trying to achieve too many objectives at once. You don’t know WHO you are speaking to. Your ideal client doesn’t know that you are speaking to them. It doesn’t resonate.

If you are trying to appeal to everyone you’re likely attracting no-one (even if logically anyone could (and should) use your services!)

However, trying to appeal to everyone is a bit like using a flood light, everyone can be seen but they can also see everyone else. Nobody stands out. So in this course I’m going to show you a better way.

A way that makes your perfect client feel understood, valued and creates a genuine connection.

Are you ready to gain clarity on who your perfect client is, build a powerful client persona and go on to use that to create focused brand messaging so that you stand out from your competitors and attract more business?