Your audience has more buying choice than ever before.

So how will your organisation stand out and why should they choose you?

More and more businesses are delivering their services online and working remotely. Many converted their physical classes, consultations, training and support to online virtual services during recent times, enforced by lockdown. This transition helped them to continue their business and interact with their clients in a new way. They discovered the benefits and efficiencies that it brings:

  • lowering expenses and overheads
  • ability to help more clients
  • work with clients anywhere in the world

They now want to continue doing it.

However, it’s also brings with it a greater challenge to stand out! Barriers that were created by locality and providing services physically have been significantly reduced by this move to virtual delivery of services.

One of the core reasons brand messaging (whether campaigns, ads, posts etc) can fail is that the message is too broad. It’s trying to communicate with too many people and likely trying to achieve too many objectives at once. You don’t know WHO you are speaking to. Your ideal client doesn’t know that you are speaking to them. It doesn’t resonate.

If you are trying to appeal to everyone you’re likely attracting no-one (even if logically anyone could (and should) use your services!)

However, trying to appeal to everyone is a bit like using a flood light, everyone can be seen but they can also see everyone else. Nobody stands out. So in this course I’m going to show you a better way.

A way that makes your perfect client feel understood, valued and creates a genuine connection.

Are you ready to gain clarity on who your perfect client is, build a powerful client persona and go on to use that to create focused brand messaging so that you stand out from your competitors and attract more business?

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Who is this course for?

  • Business owners and founders

    who want their organisation to stand out and attract their ideal client

  • Marketing professionals

    looking to strengthen their organisations brand communications

In more detail

Let's look at the Aims and Outcomes


The aim of this course is to help you build a powerful client persona


By the end of the course you will be able to:

  1. Gain a deeper understanding of who your ideal client is
  2. Assess and strengthen your current brand messaging to attract your ideal client

Course Outline

  • 1
  • 2

    Gaining Clarity

    • Gaining clarity

    • Why client clarity is so important?

    • The ‘spot light’ effect

    • Perfect fit

  • 3

    Detective Time

  • 4

    Next steps

    • How to use

    • Bonus worksheet!

    • How to use (continued)

    • Can you have more than one ideal client?

  • 5

    ...And finally

    • And finally...



Instructor Bio

Becks Neale

Becks Neale

Aspire Course Creator

'Design to tell your story' - Becks Neale specialises in developing rich, personal, compelling brand design. Working with charities, community initiatives and purpose-led organisations to achieve a brand they love and live, by distilling their brand story.


“Becks helped me redefine my brand and get the true meaning and ethos of what we stand for conveyed in clear messaging and logos. She listened to everything I had envisioned and man-aged to perfectly interpret it into visual collateral for me. I was absolutely thrilled to see my business and the way we work come to life through her expert imagery and penmanship. Thank you so, so much Becks - you're an absolute star!”

Jess Latchford, Founder & Director at Waste Knot

“Becks redid the branding for my business last year. She took time really getting to know me and what I wanted my business to represent, including my values, ideal client, etc. The outcome of doing all the detailed ground work was the first designs she produced I loved! She produced a comprehensive set of brand guidelines and was a pleasure to work with. The logo and brand has received many compliments since launch.”

Marion Hewitt, Founder & Consultant at Protea Solutions

“What a pleasure and a delight it was to work with Becks. From the outset she understood who we were and what we wanted to achieve. Professional, timely and competent. I would highly recommend Becks and would not hesitate to work on a project with her in the future.”

Amanda Clapham, Head of Fundraising and Communications at Oakhaven Hospice