Want to market your online course using organic methods?

You're in the right place!

So, you've first created an online course! You've announced it to the world... 'come and buy it, it's great'. And while your fellow Facebook friend, LinkedIn connections and Instagram followers have all been very supportive, no one has actually bought the blasted thing!

It's time to look at marketing in a different way.

This short course is divided into two sections. The first uses an analogy to explore what you should consider when marketing your course. The second is a practical run down of the 20 things to consider when marketing your online course. (Both cover the same suggestions... one from a creative angle and the other from a practical view, giving you the choice as to how you interact with the content.)

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Who is this course for?

  • New Course Creators

    Wanting ideas to market their first online course without paying for advertising

  • Experienced Course Creators

    Who have had others marketing their courses previously and now want to do it themselves

In more detail

Let's look at the Aims and Outcomes

The aim of this course is to:  enable you to consider a big picture approach to marketing your first online


By the end of this course you will be able to:

  • Identify where you sit in the marketplace
  • Recognise your types of customers
  • State different organic methods for marketing your online course

 This course is designed as a steppingstone to further marketing measures. We focuses on clarity of your offer and how to encourage those in your network to view and buy course rather than paid for advertising.

Course Outline

  • 1


  • 2

    Other Stall Holders

    • Other Stall holders

  • 3

    Evergreen or Seasonal?

    • Evergreen or Seasonal?

  • 4

    Setting out your Stall

    • Setting out your stall

  • 5

    Smiles and Samples

    • Smiles and Samples

  • 6

    How else can you be of value?

    • How else can you be of value?

  • 7

    Fans, Likers and Lurkers

    • Fans, Likers, and Lurkers

  • 8

    Self-service or tailored-service

    • Self service or tailored service

  • 9

    Keep your course alive

    • Keeping your course alive

  • 10

    In Summary

    • Summing it up

  • 11


    • 20 ways to market your first online course - AUDIO Option

    • No Nonsense Check List

  • 12

    ...And finally

    • And finally...




5 star rating

A great set of courses

Brian Bennett

Anyone considering delivering online courses will get lots of ideas how to market their course and also plenty of tips on what not to do. This will save you time and wasted effort.

Anyone considering delivering online courses will get lots of ideas how to market their course and also plenty of tips on what not to do. This will save you time and wasted effort.

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Your Trainer...

Nikie Forster

Nikie Forster

Convinced she was going to be a Radio One presenter from an early age, Nikie’s less than conventional route into the world of Learning & Development has given her a wide range of experiences and skills which enable her to create learning in almost any situation. Two decades later, having backed up these experiences with a plethora of professional qualifications, she now runs Curious Lighthouse Learning Consultancy where she enables Managers and Trainers to increase ​Confidence & Competence in themselves and others through creative, curious and credible training solutions. Find out more at www.curiouslighthouse.co.uk

Testimonials for Nikie Forster

“Nikie’s approach is fresh, she is very experienced, is visible on YouTube and has some wonderful eLearning training online. Nikie has supported my own business as Course Creator for Aspire4business.com/academy and I am looking forward to working with her again in 2020. Thank you Nikie. ”

Beverley Poole - eLearning entrepreneur, Speaker, Business Mentor.

“I first came across Nikie through her quirky and different posts which I’m always compelled to look at further and find myself drawn to. We talked and I described the kind of creative experiments we’re keen to encourage in my team and asked her to share all her secrets! She created a great day packed full of ideas, taught my team how dopamine makes the difference in learning and we left with a shopping list and inspired and reassured that what we were already doing was value add coupled with some ideas to make them even better. From before the day to after she demonstrated how creativity engages and lands learning.”

Natalie Rogers - Head of Talent, Learning & Development at Greencore

“I can’t thank Nikie enough for all of her support and help in moulding me into the professional trainer I am today and would highly recommend having a chat with Nikie and enrolling on some of the courses. ”

Suk Gill ~ Director of The Sales Coach Ltd.